Website Strategy
What Pages Should a Plumbing, Electrical or Concrete Website Have?
The exact pages a trade business website needs to turn local searches into phone calls — and what you can safely skip.
By Jacob Williston · October 15, 2026
A contractor website does not need fifty pages. It needs the right ones.
The Five Core Pages
- Home — who you are, what you do, where you work, and a phone button.
- Services — one section or page per service, written the way customers search.
- About — the owner, the crew, licensing and insurance details.
- Recent Work — real photos of real jobs.
- Contact — phone, text, and a short estimate form.
Service Area Pages
If you work in several towns, a short page for each main area helps you appear in those local searches. Each page should be genuinely useful, not a copy with the town name swapped.
What You Can Skip at First
Blogs, careers pages and long company histories can wait until the core pages bring in calls.
Frequently Asked Questions
Should prices be on my website?
Starting-at prices or ranges build trust and filter out poor-fit leads, even if every job is quoted on site.
Do I need separate pages for each service?
For your main money-making services, yes. It helps people and search engines understand exactly what you offer.
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